American Giant doesn’t believe outsourcing cheap labor is the only way to make quality apparel that is affordable. Instead of investing in distribution, store real estate and marketing, American Giant chose to invest in what really matters to customers: producing a high quality product and providing exceptional service, all right here in the USA. Founded in 2012 and headquartered in San Francisco CA, with factories in Northern California, Los Angeles and North Carolina, American Giant is creating a great product through simplicity, using great fabrics, great designs and great craftsmanship.