Imogene and Willie gets its name from the grandparents of co-founder and designer Carrie Eddmenson. Carrie and Matt, Imogene’s husband and wife co-founders, knew they wanted to “make something that would last, make things in the USA, [and] create a space to share and to build a community”. The special shop they set up in Nashville, TN has garnered national and international attention for its exceptionally crafted and well-fitting vintage Americana denim. Their dream started with a blog and a late-night email and has grown to become one of the most well-respected raw selvedge denim brands.